25 Days, 25 Expert Social Media Growth Strategies [New Email Course for Marketers]

What’s working for you social media these days?

One of our goals at Buffer is to always be iterating and experimenting with what we do on social media and in marketing. Whether it’s cutting our posting frequency, curating content, or creating square videos, we’re always up for trying newstrategies! Lots of times these experiments fail (and we learn valuable lessons) and other times they end up revealinggreat opportunities to grow.

So what are you experimenting with on social media this week? This month? This year?

We’d love to help withsome ideas!

We’ve collected our 25 most effective social media growth strategies that have helped us move the needle over the past year. These tips and strategies are straight from our Buffer playbook and have helped people (including us) find great success on social media! We’re excited to deliver these strategies to you in a free daily email.

Social Media Strategies email course

Buffer Email Course: Social Media Growth Strategies

Join us for 25 days of social media growth strategies!

We’d count it an amazing privilege toshare with you these strategies over the next several days. You can join for free by visiting the landing page below.

Join this course25 unique, social media growth strategies, delivereda day-at-a-time, for free!


We’ll send you one email per day, Monday through Friday,for the next 25 days.

All of the lessons contain detailed knowledge-packed information on how you can get started with that specific strategy immediately. These are real strategies, resources, and tips that we’re currently using here Buffer or that we have used in the recent past.

A huge shoutout to the amazing folks who are blazing trails on social media marketing and inspired many of the strategies that you will read about in this email course. Lots of them have been guests on the Buffer Podcast The Science of Social Media!

Bonus: Many of the social media growth strategies include a shortvideo tutorial!

Course preview

Here’s a quick look at what’s in store for our social media growth strategies course in the first 15 lessons:

  1. The Why and the How behind social media marketing
  2. The web’s top (free) social media content curation tool
  3. Tools for creating videos on a budget
  4. 5 hidden Instagram marketing features
  5. Must-have image creation tools for savvy marketers
  6. The power of resharing content on Facebook
  7. 10 incredible stock photo websites to bookmark
  8. Building your brand through content curation
  9. Sell your product through educational screen recordings
  10. Less is more with Facebook posting (preview below)
  11. Understanding social media algorithms
  12. 6 time-saving social media tools
  13. Social media analytics and benchmarking
  14. 5 secrets of successful video marketing
  15. Strategies for sharing content across social media

Join our 25-day social media growth strategies course to see these lessons in detail and receive the remaining 10 lessons!

A sample lesson

We’re excited to make sure thatyou get all of the information and takeaways you want from these emails and so I’m happy to share here a sample of one of the lessons from the course. Here’s lesson #10 (in-full) Less is more with Facebook posting: (View full email in browser)

Less is more with Facebook posting

In October of 2016 we dramatically changed our Facebook posting strategy.

A gradual, but noticeable shift in many social media algorithms and an influx of brand advertising on Facebook meant that it was important for us to either start experimenting or we’d continue to see a decline in organic reach and engagement.

We needed to make a change.

We cut our posting frequency by more than 50% on Facebook and began to truly focus on quality over quantity. What happened next, even the most optimistic social media manager couldn’t have expected:

Our Facebook reach and engagement began to increase even though we were posting less!

Facebook Engagement Videos

We’ve written a detailed breakdown on the impact this change has had on our Facebook results But in the meantime, here’s a quick overview of our current Facebook strategy that we hope will help to spark some inspiration:

One or two posts per day maximum

The main reason why I believe we’re seeing such a dramatic increase in reach and engagement is that we’re only posting one or two pieces of content per day on Facebook.

This serves two valuable purposes:

1. It forces us to only share the best of the best content because we literally have limited space

2. It allows the Facebook algorithm to focus on delivering one piece of content (vs. multiple) to our audience

Curated content

Previously, we used to shy away from curated content because it didn’t directly affect the bottom-line: traffic, subscriptions, sales, etc.

However, sorting our Facebook posts by Most Reach shows exactly the impact it has had on our Page and growth: 7 of 11 of our most successful posts throughout the last 14 months are curated (not created by Buffer). These posts have combined to reach more than 750,000 people, averaging to about 107,000 people per post.

Curated content may not directly affect our bottom line, but it plays a significant role in reach, engagement (likes, comments, shares) and page growth.

Focusing on brand awareness and engagement

Focusing on brand awareness and engagement vs. driving traffic to our website has become a staple of our strategy as well.

We’ve witnessed a shift in many social media networks over the last year. It used to be that brands and businesses could post links to their blog posts and watch the traffic flow in. And while that’s still the case for many publishers, savvy marketers can benefit from thinking about their content strategy as a whole focusing on both direct traffic as well as engagement.

Posting content that aims to drive engagement only helps to build an activate Facebook audience. Then, right when you need them most, you can deliver a piece of brand content that will help move the bottom line.

Boosted Posts

Last, but not least, I’d love to address how important Facebook boosted posts have been in increasing reach and engagement on our Page.

Currently, we spend roughly $40 per day boosting our best-performing content on Facebook.

Boosting posts takes content that’s already performing well and amplifies it on a huge scale. As that implies, the key is to focus on boosting great content, not necessarily posts that aren’t doing well and forcing them with advertising dollars.

You Can Do It

Head over to your Facebook Analytics and calculate your average post engagement for the previous 7 days (total number of engagements / total number of posts).

Then, cut the number of times you post over the next 7 days by 50% and really focus on only posting your best content. Once 7 days is up, calculate your average post engagement again.

Did your engagement rate and total engagements go up or down? We’d love to hear!

Thanks for joining us,

Brian & the Buffer Team

F.A.Q. Frequently Asked Questions about this course

Does the coursecost anything?

It’s 100% free!

We’re excited to give these strategies away in hopes that might be helpful for you and your social media marketing efforts.

Who is it for?

Everyone! It’s not tied to Buffer accounts at all, so both current Buffer users and yet-to-be Buffer users can join.

What happens at the end of the 25 days?

At the end of the 25-day course, we’d love to send you a congratulatory email (on a job well done!) plus details on where you can continue your education and connect with peers online. I’ll also be around to answer any follow-up questions you might have about the emails and subjects included in this course.

Will you be signing me up for other newsletters or lists, too?

Nope, we willnot sign you up for other email lists without your express permission. Your email’s safe with us. <img src="http://s.w.org/images/core/emoji/2.2.1/72×72/1f642.png&quot; alt="

A potent opiate behind surging drug overdose deaths is now being found in marijuana

marijuanaSonya Yruel/Drug Policy Alliance

The potent opiate behind surging drug overdose deaths across the U.S. is now cropping up in the marijuana supply, according to officials in Ohio.

Hamilton County Coroner Dr. Lakshmi Sammarco confirmed Monday that fentanyl, a synthetic opiate roughly 30 to 50 times more powerful than heroin, has been found in marijuana.

The deadly chemical is oftencut into heroin supplies to increase the potency and even put into knock-off painkillers. The Drug Enforcement Agency recently warned about fentanyl being increasingly cut into cocaine supplies, reports WLWT.

Sammarco did not specify how many cases she has seen involving fentanyl-laced marijuana and the Hamilton County Corners Office has not reported any deaths linked to the combination.

We have seen fentanyl mixed with cocaine, we have also seen fentanyl mixed with marijuana,Sammarco said during a joint press conference with Republican Sen. Rob Portman, according to WLWT. Essentially, the message we’ve tried to get out there, is if you are using any form of street drugs, count on them having some form of synthetic opioid mixed in.

There are no confirmed cases of fentanyl-laced marijuana deaths anywhere in the country, but law enforcement officials in Ohio, which is suffering from rampant opioid addiction, have issued recent warnings about the risk.Dave Frisone, director of the Lake County Narcotics Agency in Ohio said June 14 they have had several false alarms regarding laced heroin, but say they are aware that there is a potential.

In regardto marijuana, I’m not familiar with that,Melvin Patterson, a spokesman for the Drug Enforcement Administration, told Cincinnati.com Monday, regarding fentanyl and pot. There could be.

A used needle sits on the ground in a park in Lawrence, Massachusetts, U.S., May 30, 2017, where individuals were arrested earlier in the day during raids to break up heroin and fentanyl drug rings in the region, according to law enforcement officials. REUTERS/Brian SnyderThomson ReutersFentanyl is infiltrating drug supplies across the country because of how cheap the substance is compared to standard narcotics.

While a kilogram of heroin from a Mexican cartel will cost a domestic supplier roughly $64,000, they can order a kilogram of fentanyl through the mail from China for as little as $2,000.

It can also be used to create roughly 20 times more doses than heroin, providing dealers with huge profits.

Officials are particularly alarmed by the increasing presence of fentanyl in cocaine supplies. Police note that, unlike heroin, cocaine is more widely used as a social drug.

They fear that users are largely unaware of fentanyl being cut up with cocaine and say it will have deadly consequences.Less than half a teaspoon of pure fentanyl is enough to kill 10 people.

The New York Times recentlyculled through data from state health departments and county medical examiners and coroners, predicting there were between 59,000 and 65,000 drug deaths in 2016.

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The worst of intentions: Silly HomePod survey

Welcome to another episode of Apple Products Cost Too Much! The only technology game show that’s been running continuously since Apple was founded in 1976.

Writing for the lovely people and, yes, several hideous were-beasts over at Business Insider, Peter Newman explains Why Apple’s new HomePod won’t be an Echo killer. (Tip o’ the antlers to @JonyIveParody.)

Is it because it starts at like $300 more than the Echo does? Congratulations, you have rediscovered the price elasticity of demand. Not that it was lost or anything.

To read this article in full or to leave a comment, please click here

Jared Kushner is reportedly weighing new legal representation as the Trump-Russia controversy escalates

Jared KushnerGetty Images

  • Jared Kushner may be considering new legal representation, The New York Times reported.
  • Sources said Kushner’s allies began the search after it was reported that he requested a secret back channel between Trump and Moscow.
  • Kushner’s current attorney said that discussions he had with other lawyers were to seek advice, not to replace his team.

Jared Kushner, senior adviser to President Donald Trump, is considering revamping his legal team as the investigation into Russian interference in the 2016 election widens its scope, The New York Times reported on Monday, citing three people briefed on the matter.

Kushner, who is also Trump’s son-in-law, came under scrutiny last month when The Washington Post reported that he proposed setting up a secret back channel of communications, using Russian facilities, between Trump and Moscow during the transition period. The Post reported that Kushner had the alleged discussions with Russia’s ambassador to the US, Sergey Kislyak, who is a known Russian spy.

Although administration officials downplayed the situation and said they “would not be concerned” about a back channel, national security experts expressed alarm at the development, pointing out that while back channels are indeed normal, it was not normal to ask to use the facilities of a hostile foreign power to conduct such communications. The Post’s story came soon after it reported that the FBI’s Russia investigation, spearheaded by special counsel Robert Mueller, had expanded to include a senior White House official as a “person of interest.”

It was after these reports emerged, The Times said, that Kushner’s allies began searching for more high-profile and experienced attorneys to represent him. Kushner is currently represented by Jamie Gorelick, who is a partner at the firm WilmerHale. Mueller was also a partner at the firm, and he resigned from his position after he was chosen as special counsel in the FBI’s Russia probe.

In addition to Kushner, the firm also represents the interests of Ivanka Trump and former Trump campaign manager Paul Manafort. Gorelick urged Kushner to consider choosing someone else to represent him at first, The Times reported.

robert muellercvrcak1 via Flikr

As the Russia investigation continues, Kushner’s allies have reportedly raised questions about the relationship between Gorelick and Mueller. And in recent days, Kushner has met with at least one high-profile trial attorney, according to people familiar with the situation. Kushner released a statement from Gorelick saying that the meetings took place in an effort to seek advice on the issue, not replace or supplement Gorelick’s team.

“After the appointment of our former partner Robert Mueller as special counsel, we advised Mr. Kushner to obtain the independent advice of a lawyer with appropriate experience as to whether he should continue with us as his counsel,” Gorelick’s statement read.

People familiar with the matter said that Kushner’s confidants were specifically scoping out courtroom litigators. Abbe D. Lowell, a prominent trial attorney who represented Republican lobbyist Jack Abramoff in a 2005 corruption scandal and is currently representing NJ Sen. Robert Menendez against corruption charges, was reportedly one of the people contacted.

As part of a wide-ranging inquiry into the Trump campaign’s possible ties to Russia, FBI and congressional investigators are also reportedly looking into why Kushner met with Sergey Gorkov, a Russian banker who is a close confidant to Russian president Vladimir Putin, in December. The meeting between Kushner and Gorkov would have taken place shortly after Kushner’s alleged meeting with Kislyak.

Gorkov was tapped by Putin to head up Russia’s Vnesheconombank in January 2016, and Reuters reported that the FBI is examining whether Gorkov suggested to Kushner that Russian banks could finance Trump associates’ business ventures if US sanctions were eased.

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