Get Over Your Creativity Block With These 20 Social Media Content Ideas

As a social media manager, it can be super fun to strategize and come up with multiple ways toshare content with your audience.

But it’s also easy to get stuck in a creative rut.

I know I’ve certainly found myself pondering questions like:

  • What content should I share on our social media profiles?
  • How can I share a blog post on Facebook in a new, creative way?
  • How can I use the latest Instagram feature effectively?

To help you answer these questions, and countless others, we put our heads together to come up with20 creative ways for sharing content on social media.

The strategies included below are tried and tested – everything we cover has worked for us atBuffer.

Let’s get right into it

20 creative ways to share your content on social media

Social media content ideas infographics

If you want to print this out, here’s a version with a white background.

Let’s dive in!

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1.Turn a blog post into a video

There’s a reason so many Americans feel they haven’t made economic progress

union workers protestEthan Miller/Getty Images

Wage stagnation has become a runningtheme in America’s political and economic debate, yet so many statistics get thrown around it’s hard to discern truth from rhetoric.

A new paper entitled “Lifetime Incomes in the United States over Six Decades” sheds some fairly definitive light on the lack of economic progressmillions of Americans have experienced.

Among the most striking findings, published by the National Bureau of Economic Research and summarized here: The median male who turned 55 in 2013 earned $136,400 less in lifetime income, measured in 2013 dollars, than a 55-year-old 16 years earlier.

Median incomesNational Bureau of Economic ResearchMedian lifetime income slumped between 10% and 19% for men who entered the labor market in 1983compared to those who started working in 1967, the study found.

Faith Guvenen of the University and Minnesota and her co-authors also echoa well-documented trend of economic gains accumulating tothe very rich, finding “little-to-no rise in the lower three-quarters of the percentiles of the male lifetime income distribution during this period.”

Lifetime earnings increased across the spectrum for males entering the workforce between 1957 and 1967, but they rose for only the top 20% of richest men for job market entrants in the 1967 to 1983 period. The rise of employer-based health and retirement benefits partly offsets the findings but does not alter them in a substantive way, the authors said.

But don’t feel bad just for the men – women havealso had a hard time.

Median lifetime income increased around22%-33% for womenentering the job market in 1983, compared to 1957, “but these gains were relative to very low lifetime income for” women in the 1950s.

Importantly, they also found “inequality in lifetime incomes has increased significantly within each gender group.”Indeed, women’s median incomehas more or less flattenedsince 1979 after inflation, the report said.

The paper also suggests income levels at the start of one’s professional life can have lasting implications, as seen in the hit to starting salaries following the Great Recession.

“Our findings point to the substantial changes in labor market outcomes for younger workers as a critical driver of trends in both the level and inequality of lifetime income over the past 50 years,” Guvenen and her colleagues wrote.

NOW WATCH: THE BOTTOM LINE: New record highs for stocks and a deep dive into Apple’s iPhone

Breitbart apologizes after mistaking a famous soccer player on a jet ski for an immigrant

Lukas Podolski jet skiAP Photo/Markus Gilliar, pool

Breitbart News apologizedSunday after using an image ofsoccer star Lukas Podolski to illustrate a storyabout migrants traveling to Spain on jet skis.

Last week, Breitbart published a story on its site by the newswire service Agence France-Pressethat detailed how Spanish police shut down a gang that offered to ferryimmigrants in Morocco to Spainvia jet skis.

But the site used an image of the German national team star. It provoked outrage and bewildermentfrom many soccer fans who easily recognized Podolski, one of the most famous soccer players in the world, and ledBreitbart to add an editor’s note to the story on Sunday.

“A previous version of this story included an image of Lukas Podolski on a jet ski,” the note said. “This image appeared as an illustration of a person on a jet ski. Breitbart London wishes to apologise to Mr. Podolski. There is no evidence Mr. Podolski is either a migrant gang member, nor being human trafficked. We wish Mr. Podolski well in his recently announced international retirement.”

Breitbarthas long been known for its protectionist coverage of the immigrant crisis. Stories about immigrants who have committed serious crimesoften receive front-page billing on the site with accompanying sensational headlines.

NOW WATCH: The White House is undergoing renovations – here’s how it changed after a massive facelift in the 1950s

Cisco is looking to connected devices for future revenue growth (CSCO)

IoT Platform Market GrowthBI Intelligence

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Cisco sees the Internet of Things (“IoT”) as one of its primary revenue growth drivers in the future, CEO Chuck Robbins said on the company’searnings calllast week.

The networking hardware giant’s net revenue has been declining for seven consecutive quarters, and it hopes the IoT could provide the revenue boost it needs to return to overall growth. The “Internet of Things” is the concept of modern electronics talking to each other; givenCisco’s focus on networking technology, it’s a logical move.

Cisco’s IoT business is currently fairly well-positioned, thanks to two offerings.

  • Jasper IoT platform.Cisco purchased Jasper, a software platform that enables companies to connect, manage, and automate their IoT devices, back in early 2016. Since then, the company has invested millions in the offering to deepen its capabilities, and has made it compatible with popular IoT networking standards like LoRa and Narrowband-IoT. That’s fueled Jasper’s rise as a leader in the space – as of February 2017 the platform connected about40 millionIoT devices globally. That could be very valuable if the company is able to hold that lead as the market expands – BI Intelligenceforecaststhat global IoT platforms spending will rise from $100 billion in 2015 to $315 billionin 2021.
  • IoT-specific networking hardware.Cisco’s core business is in networking hardware – gateways, routers, and other telecommunications equipment. That made it easy for the company to start manufacturing networking hardware for IoT-specific networks, like low-power wide-area networks (LPWANs). While this segment still contributes a very small part of Cisco’s overall revenue, if existing hardware clients begin to deploy connected devices in the coming years, they could turn to the company to power the networks connecting their devices.

But there are many of hurdles Cisco needs to overcome before the IoT can become a larger part of its overall business.While Cisco has made upgrades to Jasper in the past year, so have its competitors. GE continues toacquiresoftware startups to improve its Predix platform, and the rise of managed services like Microsoft’s IoT Central put pressure on offerings like Jasper that require firms manage their IoT projects in-house. Further, the growth of company’s IoT-specific network hardware business hasn’t kept up with the growth in the IoT at large, and currently faces some stiff competition from companies like Dell and IBM that offer very similar products. That means Cisco must continue to innovate and differentiate its products if it wants to rely more heavily on the IoT for revenue growth.

Peter Newman, research analyst for BI Intelligence, Business Insider’s premium research service, has compiled a detailed report on the evolving IoT platform ecosystemthat:

  • Explains the coming growth of the IoT platforms.
  • Profiles a number of leading platforms.
  • Highlights the central role platforms play in the IoT.
  • Looks to the future of the IoT platforms market.

To get the full report, subscribe to anAll-Accesspass to BI Intelligence and gain immediate access to this report and more than 250 other expertly researched reports. As an added bonus, you’ll also gain access to all future reports and daily newsletters to ensureyou stay ahead of the curve and benefit personally and professionally. >> Learn More Now

You can also purchase and download the full report from our research store.

‘Game of Thrones’ turned up the heat on Jon Snow and Daenerys Targaryen’s relationship and fans can’t handle it

Daenerys Targaryen Game of Thrones season 7 ship

Warning: Spoilers ahead for “Game of Thrones” season seven, episode six, “Beyond the Wall.”

Between the nicknaming, hand-holding, and lots of sexy gazing, the latest “Game of Thrones” episode turned the heat way up on Jon Snow and Daenerys Targaryen’s buildingaffections.

While last week’s episode ended with the two saying a rather unemotional goodbye, “Beyond the Wall” concluded with what could have been a marriage proposal between the two almost-lovers.

The dramatic build up to Jon and Daenerys first vulnerable moment

Daenerys and Jon may be aunt and nephew, thoughthey don’t know it yet, butthe showrunners aren’t shying away from letting the story’s two biggest heroes fall in love.

Tyrion outright told Daenerys early in the episode that Jon Snow was in love with her, and while Daenerys dismissed the idea, she was clearly fighting back emotions of her own. Plus she didn’t hesitate to fly north with her dragons as soon as he sent for help.

Jon was badly wounded in the battle beyond the Wall, and Daenerys was forced to leave him for dead when he was knocked into the frozen lake right as the Night King was getting ready to kill another one of her dragons.

Daenerys Drogon Game of Thrones season 7 beyond the wallHBO

But she lingered at Eastwatch, staring into the frozen wasteland and clearly hoping the King in the North would return. Her relief was palpable when the horse Benjen gave to Jontrotted out of the forest, and then later fansfinally watched her sitvigil atJon’s bedside while he laythere half-naked and scarred.

Daenerys had questioned Jon before about why Davos claimed he had “taken a knife to the heart for his people.” Jon, ever the humble gentleman, didn’t tell her that he had literally died and been reborn. But now, with the partially-healed wounds visible, Daenerys finally saw Jon for the true hero he was.

Why the nickname Jon gave to Daenerys was so important

She sat by his bed, waiting for him to wake up. When he did, the first thing he said was how sorry hewas for her loss of Viserion, and he reached out to hold her hand. Daenerys simply shook her head, fighting back tears. She vowed to help Jon defeat the Night King.

“Thank you Dany,” Jon said.

“Dany? Who was the last person who called me that?” Daenerys asked. “I’m not sure, was it my brother? Hmm. Not the company you want to keep.”

Viserys was definitely the last person to say “Dany” on the show. He screamed “Dany please!” right before Khal Drogo overturned a pot of molten gold onto his head, brutally killing him. It’s likely not a coincidence that thelast time Daenerys heardsomeone call her “Dany,”it was another Targaryen.This is also noteworthy given that Viserion, the dragon named for Viserys, was killed in “Beyond the Wall.”

Viserys and Khal Drogo Game of ThronesHBO

In the books, the name Dany is used most frequently in the chapters written from Daenerys’ point of view. It’s effectively the name she’s given herself, while everyone around her calls her Khaleesi, Your Grace, or Daenerys.

“Alright. Not Dany,” Jon said. “How about my Queen? I’d bend the knee but …”

Daenerys looked shocked. After all his stubbornness about never bending the knee, Jon finally caved. Why? It was likely because Daenerys’ rescue of Jon made him realize how lost their war is without her. She was his savior in that moment, and he saw her as a selfless ruler willing to risk her life for him and the people of Westeros.

“What about those who swore allegiance to you?” Daenerys asked.

“They’ll come to see you for what you are,” Jon replied.

“I hope I deserve it.”

“You do,” Jon assured her.

Daenerys triedto pull her hand hand away, but he held on and looked into her eyes.

The internet exploded.

Tweet Embed:

The actual Jonerys ship! It’s sailing. It’s canon #GoTS7 Embed:


That ship scene..#Jonerys #dany #JonSnow #got #gameofthrones #GoTS7 Embed:

Jon calling her Dany and then my queen had me like…#Jonerys #GameOfThrones Embed:

Jon and Dany…. This is my favorite exchange between two characters on GOT.. Beautifully acted and written.. thank you #gameofthrones Embed:

-Dany saw Jon’s abs

-Held each other’s hands

-Jon called her ‘Dany’ & ‘My Queen’

I’m dead. #GameOfThrones

But, as always, there is a large chunk of the fandom who hates the idea of a Jon and Daenerys love story.

Tweet Embed:


I would literally rather die than watch jonerys sorry if you think that’s dramatic you’re correct it is #gots7Tweet Embed:

JONERYS #GameOfThrones Embed:

Have you forgotten Jon and Dany are related?! Why is everyone hoping they’ll get together?!

Here’s the difference between White Walkers and wights on ‘Game of Thrones’

White Walker wight difference Game of Thrones HBO

Warning: Spoilers ahead for “Game of Thrones.”

“Game of Thrones” has delivered several horrifying scenes of the Night King and his White Walker captains waging battles against men (usually with Jon Snow in their midst). In the latest showdown, the Night King surrounded Jon and his companions in “Beyond the Wall,” and we watched as a flurry of wights were killed by the small group of men.

But one thing that might not be clear to all show-only fans is the difference between the White Walkers and their undead army.

White Walkers are inhuman beings withmystic powers

White Walkers, also known as Others in the books, are not dead but instead are a sort of magical humanoidlife form. On the show, we know they were created from men thanks to a flashback Bran had showing the Children of the Forest making the Night King by plunging a dragonglass dagger into his heart.

The White Walkers definitely have a language, though the showrunners have said we’ll never hear the Night King speak.

Night King Game of Thrones season sevenHBO

Here’s how George R.R. Martin described them in the prologue of the series’ first book, “A Game of Thrones,” from a character named Will’s point of view:

Tall, it was, and gaunt and hard as old bones, with flesh pale as milk … The Other slid forward on silent feet …Will saw its eyes; blue, deeper and bluer than any human’s eyes, a blue that burned like ice …The Other said something in a language that Will did not know; his voice was like the cracking of ice on a winter lake, and the words were mocking.

So we know several key things. White Walkers look similar to humans, but with flesh made of something like brittle ice and with bright blue eyes. They don’t speak a language recognized by a Westerosi man, but they’re clearly sentient beings capable of mockery.

white walkers game of thronesGame of Thrones screencap

White Walkers also carry swords crafted using their brand of magic – swords that can shatter regular steel and easily slice through men’s flesh. “In its hand was a longsword like none that Will had ever seen,” Martin wrote. “It was alive with moonlight, translucent, a shard of crystal so thin that it seemed almost to vanish when seen edge-on.”

Night King close up hardhome Game of Thrones Helen Sloan HBOHelen Sloan/HBO

In the show, the White Walkers are led by a character named the Night King. He is also a White Walker, just a special type given that he was the first one ever made.

White Walkers can be killed with either dragonglass or Valyrian steel, and maybe even dragonfire. But regular fire or steel does not harm them.

“Wight” is a catch-all term for the reanimated corpses of humans.

White Walkers have the ability to turn dead and decomposed bodies into wights. Think of the term as a synonym for zombies. Once brought back as a wight, the former humans are intent upon killing under direction from the White Walkers. They can be reanimated immediately after death,as we witnessed in the “Hardhome” episode.

Karsi wight Hardhome Game of ThronesHBO

They can alsobe reanimated when their corpse has rotted down to the bone, as we also saw in “Hardhome.” As we now know from “Beyond the Wall,” if someone kills a White Walker, then the wights that particular White Walker rose from the dead will also fall.

white walker children game of thronesCourtesy HBO

Wights can be killed with regular fire, and in “Beyond the Wall” it looked like Jon Snow and his fellow fighters were killing them using dragonglass as well.

So, to recap, White Walkers are sentient other-worldly beings capable of magic and turning dead people into zombies, which are known as wights. To learn how to kill White Walkers and wights, read our explainer here.

NOW WATCH: 6 details you might have missed on season 7 episode 6 of ‘Game of Thrones’

10 missing, 5 injured after Navy destroyer collides with tanker near Singapore

FILE PHOTO: The guided-missile destroyer USS John S. McCain approaches the aircraft carrier USS George Washington for a fueling at sea in this December 5, 2010 handout photo courtesy of the U.S. Navy. U.S. Navy/Mass Communication Specialist Seaman Cheng S. Yang/Handout via REUTERS/File PhotoThomson Reuters

A US Navy destroyer collided with a merchant vessel off the coast of Singapore on Sunday, the Navy said.

The destroyer, the USS John S. McCain, collided with the vessel Alnic MC at 5:24 a.m. local time, according to a Navy statement.

Ten sailors are missing, and five were injured, the Navy said, adding that a search-and-rescue operation was underway with the help of local authorities.

The Navy is treating the incident as an accident, according to NBC News.

The collision occurred east of Singapore and the Strait of Malacca as the destroyer was heading to Singapore for a routine port visit.

The warship “sustained damage to her port side aft,” or the back-left portion of the ship, the Navy said.

According to the Navy, the Alnic MC is a 600-foot oil and chemical tanker with a gross tonnage of 30,000. It sails under the Liberian flag, according to

“Thoughts & prayers are w/ our @USNavy sailors aboard the #USSJohnSMcCain where search & rescue efforts are underway,” President Donald Trump tweeted late Sunday.

Strait of MalaccaGoogle MapsUS Sen. John McCain, whose father and grandfather are the ship’s eponym, offered his condolences in a tweet Sunday evening.

“Cindy & I are keeping America’s sailors aboard the USS John S McCain in our prayers tonight – appreciate the work of search & rescue crews,” McCain said.

The collision is the second such incident for the Navy in two months – the guided-missile destroyer USS Fitzgerald collided with a merchant vessel southwest of Japan in mid-June.

McCain had recently visited the warship in Vietnam, according to Fox News, which added that earlier this month the ship sailed past contested man-made islands in the South China Sea.

NOW WATCH: Step aboard the USS Kearsarge, the US Navy workhorse that takes Marines to war

What is the OSHA On-Site Consultation Program And How Can It Benefit Your Small Business?

What is the OSHA On-Site Consultation Program? Is Your Small Business Eligible?

Small business owners often treat health and safety inspections with a certain amount dread because of all the red tape and potential sanctions for the smallest infraction. At the same time, there are certainly excellent reasons to focus on workplace safety.

In 2015, 93 Americans were killed on the job every week, and three percent of all workers were hurt or became seriously ill. By conducting proper workplace checks, quite a few of those deaths and injuries probably could have been avoided.

That’s precisely why the US Department of Labor has stepped up with a free, voluntary On-site Consultation Program designed to help companies identify and mitigate workplace hazards that could ultimately cost lives. If you own a small business, it’s something you should definitely consider.

What is the OSHA On-site Consultation Program?

Headed by the department’s relatively small Occupational Safety and Health Administration (OSHA), the On-site Consultation Program sees trained consultants from state agencies or universities work with employers of all shapes and sizes to identify workplace hazards and offer advice on how to avoid the risks associated with those hazards. Consultants also help companies to develop bespoke injury and illness prevention programs.

These consultations are totally different than enforcement inspections, and don’t result in companies being penalized for non-compliance with OSHA standards. They merely raise a flag on potential issues and show business owners a clear path to resolving them – which is probably why so many businesses have joined the program.

Last year, OSHA’s On-site Consultation Program conducted around 28,000 visits to small business work sites, employing over 1.1 million workers from all over America.

Why Should Your Business Join OSHA’s On-site Consultation Program?

Signing up for OSHA’s voluntary program is a proverbial triple-win for a company’s workers, managers and its bottom line.

By signing up for an inspection, companies will be able to recognize and remove hazards, protecting staff from injuries and saving lives. The program also helps companies to establish and promote safety plans that bolster staff development and improve morale.

Meanwhile, these consultations can be real eye-openers for managers in terms of compliance with important laws and can build trust with employees. Finally, in terms of a company’s bottom line, the program can work wonders by decreasing worker’s compensation costs, lost workdays and costly equipment damage.

The implications here are huge. After all, according to the National Academy of Social Insurance, sick or injured workers cost American employers a collective $62 billion per year.

There are plenty of case studies to back these points up – and because OSHA’s advice is free and confidential, businesses have got absolutely nothing to lose.

How Does the Program Work?

OSHA’s On-site Consultation Program is pretty simple, and it’s open to all businesses. But because it’s voluntary, you’ve got to request a consultation yourself.

In order to make this request, companies will need to find their local program’s office using OSHA’s Consultation Directory. After making contact, a consultant then talks you through your company’s unique needs and sets up a site visit based on your work schedule, the time required and how high a priority it sounds like your workplace may be in terms of unchecked hazards.

When consultants come for their visit, they’ll be able to conduct a thorough inspection of the site. This includes an appraisal of all mechanical and environmental hazards and physical work practices, as well as an appraisal of any current injury prevention program you might have in place.

There will then be a conference with management on the findings, followed by a written report identifying hazards and suggestions on how to solve any particular problems. The consultant should also be able to assist you in developing and providing a training program for your employees, as well as an effective injury and illness prevention program.

Your consultant will not issue citations or propose penalties for any laws you might be breaking, and won’t report possible violations to OSHA enforcement staff. That being said, if you fail to eliminate or control serious hazards that were flagged as part of your consultation plan, the situation might later get passed on to an OSHA enforcement office.

Again, the program is voluntary, so businesses are under no obligation to take advantage of it. But then again, you’ve got nothing to lose by getting in touch with your local program office – and it could save you a lot of hassle and cost later.


This article, “What is the OSHA On-Site Consultation Program And How Can It Benefit Your Small Business?” was first published on Small Business Trends