Just because you’re an attendee at a conference doesn’t mean you can’t take it over. Here’s how Aaron Orendorff and Nadja Khoja went to CMWorld as attendees and turned that into… – Four articles (two guest posts at major outlets). – Thousands of social shares (and counting). – A host of on-going relationships with key influencers. – Countless links and mentions. – A one-on-one sit down with Joe Pulizzi. – Two full interviews, where they were the subjects. – An invitation to be a speaker next year.