How we Rebranded our Company in 3 Months

rebranded psd

This post was written by Benjamin Brandall and originally appeared on the Process Street blog and is the story of how Cameron and I rebranded our startup Process Street.

In the lifecycle of every startup, there comes a tipping point.

For companies focused on aesthetics and creating something beautiful, there’s a time where the founders need to shift towards their product – look inward and think deeply about the problems it solves, who’s it for and how to refine user experience.

For product-focused startups like Process Street, a necessary early shift is towards design.

Just look at Apple – that’s a company which thrives on making quality design and usability available on the mass market.

Apple 2016:

Apple 2016

Would their product be as influential if their website still looked like this?

Apple 1999:

Apple 1999

The simple answer is no because the brand evolves with the product.

This is article tells the story of how Process Street rebranded itself. We’ve included lots of useful resources and tools to help you along the way if you’re thinking of doing the same doing the same.

Let’s go!

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Everyone Can Now Create Twitter Moments: Here’s All You Need to Know

The ability to create Twitter Moments is being rolled out to all users.

Twitter Moments enable users to stitch together multiple tweets into slideshow-like stories. When they originally launched, Moments were intended to help Twitter users keep up with what the world is talking about at any given time without having to follow loads of new people or watch trending topics closely.

The below video from Twitter explains a little more about how Moments work:

//platform.twitter.com/widgets.js

Moments were first released in October 2015, with Twitter and selected partners able to curate stories on a range of topics, including News, Sports, and Entertainment. Then, in August 2016, Twitter opened Moments up to a broader group of influencers and creators, before beginning the public roll-out of the feature on September 28th.

By extending this creative format to everyone, Twitter says they’re “giving people a new and dynamic way to tell their stories.”

Moments have already been used by a wide range of brands, individuals, and groups. VaynerMedia are one of the agencies who were invited to experiment with Moments in August and their Chief Creative Officer, Steve Babcock, explained:

We’re excited about the new ability to make Moments because it provides our brand partners with a great opportunity to seamlessly integrate into how real-time culture is being consumed today.

Civil Rights Activist, DeRay Mckesson, has also found Moments to be a compelling way to share a story:

Moments allows us to collect and curate Tweets to tell stories in new ways. It’s a powerful Twitter feature, continuing to help build community as we engage specific topics and events.

How to create your own Twitter Moment in 4 quick steps

1. Head to the Moments tab on your Twitter profile

To create your own Moment, you’ll have to click into the new “Moments” tab on your profile.

twitter-moments-1

Currently, Moments can only be created on Twitter’s desktop site (though it should be coming to mobile soon).

2. Click ‘Create new Moment’

Next, you’ll see the option to create a Moment in the right hand column of the page:

twitter-moments-2

3. Add your title, description, and cover

The Moment creator tool then lets you add a title, description, and cover to your Moment. Twitter recommends keeping your title short, but descriptive and says your description should give users “a taste of what to expect in your Moment.”

You can choose a cover using photos or videos from tweets, or by uploading an image of your choice:

twitter-moments-3

Here’s how your title, description, and cover will be displayed on mobile:

twitter-moments-mobile

And on desktop:

twitter-moments-cover

4. Pull in your content and publish

Now, it’s time to start adding content to your Moment. And there are a variety of ways you can add tweets:

  • You can choose from tweets you’ve liked (or favorited)
  • Pick tweets from specific accounts
  • Find tweets via a Twitter search
  • Add tweets directly using the tweet’s link.

Once you’re happy with the tweets in your Moment and the story you’re telling, it’s time to hit publish and share your Moment with the world.

How many tweets should you include in a Moment?

Twitter’s recommendation is to keep Moments around 10 tweets long. And the company also advises to include a mix of photos, videos, GIFs and Vines to keep your viewers engaged.

You can check out more in Twitter’s own ‘how-to’ guide Moment.

Viewing and sharing Moments

Once a you’ve created a Moment you can share it on your Twitter for all of your followers to see. Here’s an example of how a Moment looks when it’s shared within a tweet:

How to solve an app blocking your screen when your Mac hasn’t crashed

After upgrading to macOS Sierra and restarting my Mac, everything came up normally-except for Snapz Pro, a venerable screen-capture program that I had updated to the latest version (2.6.0), but should probably have disabled out of caution.

Snapz Pro launches at startup, but it’s supposed to hide itself without showing a screen. Instead, it had activated and locked one of my two displays. Clicking the red-dot close box on the Snapz Pro window didn’t help, and my second display was dimmed out, as if the capture window were in place. But clicking, pressing Escape, and other increasingly frantic actions did no good. I had a spinning rainbow over that screen, but the other was just fine.

To read this article in full or to leave a comment, please click here

16 Social Media Podcasts to Take Your Marketing Skills to the Next Level Today

What should you do if you want to become the best at what you do?

There’s probably a long list, with lots of options. One thing we’re particularly fond of at Buffer when it comes to improving ourselves is listening to podcasts relevant to our niche and industry.

In our case, that means social media podcasts!

What we love about podcasts is that they make it easy to hear from industry leaders and talented folks about their experiences and advice (which we might not be able to read about anywhere else). There are so many of these voices in the marketing space that have been influential for me and the team!

So the big question is: Where to start? Which podcasts should I try? What episodes should I listen to?

I have the same questions in mind whenever I find the time to listen to podcasts. Rather than spending your podcast time finding a podcast episode to listen to, I’d love to help you skip that step and go straight to listening. Here’s a list of 16 top marketing podcasts, covering 3 areas of social media marketing, with some top episodes from each podcast to check out!

social-media-podcasts-1

To make it easier to find the parts of this post that are most helpful, here’s a look at all we’ll cover. Click to jump to any section:

10 of the Very Best Social Media Marketing Podcasts

1. The Science of Social Media by Buffer

science-of-social-media-logo

A podcast to inspire marketers everywhere. This is our newly-launched social media podcast for marketers and brands interested in learning about new and exciting ways to implement social media marketing across a variety of platforms and industries. Every week, Hailley Griffis, Brian Peters, and Kevan Lee interview some of the best best marketers around.

Hosts: Kevan Lee (Director of Marketing, Buffer), Hailley Griffis (Press Crafter, Buffer) and Brian Peters (Social Media Manager, Buffer)

Format: Interviews

Duration: About 30 minutes

Recent episodes you might like:

2. Social Pros by Jay Baer

social-pros-podcast

Real people doing real work in social media. Social Pros, recently named the best marketing podcast at the Content Marketing Awards, dives into the inside stories and behind-the-scenes strategies of how huge companies and brands like Ford, Dell, IBM, ESPN and more manage and measure their social media programs.

Hosts: Jay Baer (President of Convince & Convert) and Adam Brown (Executive Strategist at Salesforce)

Format: Interviews (with its The Big Two questions at the end: 1. What’s your one tip for becoming a social pro? and 2. If you could do a Skype call with any living person, who would it be?)

Duration: Ranges from 30–60 minutes

Recent episodes you might like:

3. Social Media Marketing with Michael Stelzner of Social Media Examiner

social-media-marketing-podcast

In his weekly podcast, Michael Stelzner interviews social media experts to find out how successful businesses run their social media and uncover strategies and actionable tips to improve one’s social media marketing.

For each episode, there’s a very detailed blog post about the content of the interview so that you don’t have to take notes while listening.

Hosts: Michael Stelzner (Founder of Social Media Examiner and the Social Media Marketing World conference)

Format: Interviews (with a quick social media discovery of the week at the start)

Duration: 45 minutes

Recent episodes you might like:

4. The #AskGaryVee Show by Gary Vaynerchuk

ask-garyvee-podcast

For each episode of #AskGaryVee, Gary Vaynerchuk answers a question from his audience about marketing, social media, entrepreneurship, and startups based on his lifetime experience of building successful, multi-million dollar companies. If you tweet him your question with #AskGaryVee, you might get on the show!

The show originally started as YouTube videos only, and Gary turned them into podcasts too so that his audience can listen to them on the go. If you usually listen to podcasts on your computer or prefer to watch the video, you might find the #AskGaryVee Search Engine useful!

Hosts: Gary Vaynerchuk (CEO of Vayner Media and co-founder of Vayner Sports)

Format: 1–2 questions from his audience and answers from Gary

Duration: Ranges from 15 to 45 minutes

Recent episodes you might like:

5. Social Media Social Hour by Tyler Anderson

social-media-social-hour-podcast

This is a podcast for marketers and entrepreneurs looking to get on the social media fast track. Each week, Tyler Anderson interviews people behind top brands and influencers to discuss social media, tech, and online marketing. Tyler also shares tools and processes he personally uses (like Focus Booster) to help him with social media management, marketing, productivity, and more.

Hosts: Tyler Anderson (Founder and CEO at Casual Fridays)

Format: Interviews

Duration: Ranges from 20 to 50 minutes

Recent episodes you might like:

6. Online Marketing Made Easy by Amy Porterfield

online-marketing-made-easy-podcast

In her podcast, Amy Porterfield shares how to monetize your online marketing and blogging efforts using her own tested, actionable lead-generation strategies. Amy creates educational content on social media marketing, freelancing, and several other areas of online marketing and even shares free cheatsheets and guides so that you can follow along while listening to the podcast. Sometimes, she’s joined by a Facebook ad expert, Rick Mulready, to discuss all about Facebook ads.

Hosts: Amy Porterfield (Social media strategist and co-author of Facebook Marketing All-In-One for Dummies)

Format: Mix between interviews and education content on Facebook ads, online marketing and blogging

Duration: Ranges from 30 to 50 minutes

Recent episodes you might like:

7. Social Zoom Factor with Pam Moore

social-zoom-factor-podcast

With 100,000 downloads per month, Social Zoom Factor is one of the mos tpopular marketing podcasts. The show is hosted by Pam Moore of Marketing Nutz, a company with clients like IBM and Adobe. Pam covers topics such as social media, experiential branding, digital marketing, and more.

If you are an auditory learner and prefer listening versus reading blog posts, this might be the podcast for you!

Hosts: Pam Moore (CEO and Founder, Marketing Nutz)

Format: Educational content on social media strategies

Duration: About 30 minutes

Recent episodes you might like:

8. #TwitterSmarter by Madalyn Sklar

twitter-smarter-podcast

In this podcast dedicated to Twitter, Madalyn Sklar interviews amazing movers and shakers in the world of social media and online marketing to discover the best Twitter insights, information, and resources.

If you are into Twitter chats, Madalyn also hosts a weekly #TwitterSmarter chat – a Twitter chat to connect, learn, and share Twitter tips – every Thursday at 1:00 p.m. ET/10:00 a.m. PT.

Hosts: Madalyn Sklar (Twitter marketing strategist)

Format: Interviews

Duration: Ranges from 10 to 30 minutes

Recent episodes you might like:

9. Hashtagged by Jordan Powers

hashtagged-podcast

Hashtagged is a podcast all about Instagram. In each episode, Jordan Powers interviews a member of the Instagram community to uncover insights to growing a following, building a community, and making an impact.

Hosts: Jordan Powers (Photographer and co-founder of Made in Mankato, a video production company)

Format: Interviews

Duration: Ranges from 30 to 60 minutes

Recent episodes you might like:

10. Manly Pinterest Tips with Jeff Sieh

manly-pinterest-tips-podcast

In this podcast mainly for everything about Pinterest, Jeff Sieh explores best practices, strategies, and demonstrations with several Power Pinners. Once in a while, Jeff will cover other social networks like Facebook, Twitter, and Instagram too.

Hosts: Jeff Sieh (Social media consultant and speaker)

Format: Interviews and answering questions from the community during the interviews

Duration: Ranges from 40 to 60 minutes

Recent episodes you might like:

1. The Art of Paid Traffic by Rick Mulready

the-art-of-paid-traffic-podcast

In The Art of Paid Traffic, Rick Mulready reveals the best paid traffic tips, tactics, and strategies for generating leads and sales on autopilot for your business. Together with expert guests such as Massimo Chieruzzi, founder & CEO of AdEspresso, Rick dives into Facebook ads, YouTube ads, Twitter ads, Google Adwords, retargeting, and more.

Hosts: Rick Mulready (Expert in Facebook ads and marketing strategies for small businesses)

Format: Mix of interviews, case studies, and educational content

Duration: Ranges from 20 to 50 minutes

Recent episodes you might like:

2. Perpetual Traffic by Keith Krance, Molly Pittman, and Ralph Burns

perpetual-traffic-podcast

Perpetual Traffic podcast covers actionable strategies mainly for advertising on Facebook, with occasional mentions of YouTube, Twitter, Google AdWords, LinkedIn, and more. Keith, Molly and Ralph interview business owners on how they overcame struggles with digital marketing and online advertising.

Hosts: Keith Krance (Founder and president of Dominate Web Media), Molly Pittman (Vice President and Traffic Manager, Digital Marketer), and Ralph Burns (Managing Partner at Dominate Web Media)

Format: Educational content and interviews

Duration: Ranges from 20 to 40 minutes

Recent episodes you might like:

3. Social Media Pubcast with Jon Loomer

social-media-pubcast

In each episode of Social Media Pubcast, Jon Loomer invites an industry expert to his virtual pub to discuss Facebook marketing and advertising over a beer. Jon also records audio versions of his blog posts for people who want to listen on the go.

Jon manages an exclusive community for advanced Facebook marketers, Power Hitters Club, which I thought is pretty awesome (says the Community Champion in me)!

Hosts: Jon Loomer (Founder of Jon Loomer, For Advanced Facebook Marketers)

Format: Pubcasts with guests and audio version of blog posts

Duration: About 40 minutes for pubcasts and 10 minutes for audio recordings of blog posts

Recent episodes you might like:

Community Building & Customer Support

At Buffer, the distinction between marketing and community is very blurry. In fact, we believe they belong together! An example is how our awesome social media manager, Brian Peters, has built an engaging community on Instagram.

Here are two podcasts with a strong community focus, plus a bonus third podcast with ties into customer support (a really great skill for social media marketers to have).

1. The FeverBee Podcast by FeverBee

 

feverbee-podcast

While this show has stopped for a while now, the archive is a treasure trove of information! The podcast covers the latest in community management, social science, and FeverBee news. In each episode, a community manager or social media manager of a well-known brand joins the show to share their knowledge.

Hosts: Caty Kobe (previously Head of Training, FeverBee)

Format: Interviews

Duration: About 30 minutes

Recent episodes you might like:

2. Community Signal by Patrick O’Keefe

community-signals-podcast

Community Signal is a weekly podcast for community professionals, which is very community-focused. Patrick O’Keefe believes that social media is a set of tools for building a community and while “marketing brings new customers, community helps you keep them.”

Hosts: Patrick O’Keefe (Managed communities for more than 16 years)

Format: Interviews

Duration: About 30 minutes

Recent episodes you might like:

3. Support Ops by Chase Clemons

support-ops-podcast

I believe it’s quite common for social media managers to receive support requests on their social channel. If that’s the case for you and if you are wondering how to get better at that, Support Ops might be just for you! This weekly podcast aims to help you deliver a better support experience to your customers.

Hosts and team: Chase Clemons (Support, Basecamp), Carolyn Kopprasch (Chief Happiness Officer, Buffer), Chase Livingston (Happiness Engineer, Automattic), and Jeff Vincent (Product, Wista)

Format: Discussions on customer support among the team, sometimes with guests

Duration: About 30 minutes

Recent episodes you might like:

Over to you

I’m sure I might have missed out several great social media podcasts in my research. I’d love to hear from you about the podcasts you listen to!

Up for sharing your top 1–3 favorite podcasts and why you love them in the comments below? <img src="http://s.w.org/images/core/emoji/2/72×72/1f603.png&quot; alt="

Deep learning startup Skymind raises $3 million, launches Intelligence Layer distribution

Part of the graphical interface for the Skymind Intelligence Layer.


Skymind, a startup that promotes the use of the Deeplearning4j open-source software for deep learning, a type of artificial intelligence (AI), is announcing today that it has raised a $3 million seed round.

There are many open-source frameworks for deep learning, which generally involves training artificial neural nets on lots of data, such as labeled photos, and then getting them to make inferences about new data. Deeplearning4j is primarily written in Java and is meant to be integrated into companies’ existing architectures.

Now the team has built an enterprise distribution called the Skymind Intelligence Layer (SKIL) that packages up Deeplearning4j and other open-source tools from Skymind and that features a graphical user interface. It can be run in public clouds or in on-premises data centers, on standard x86 chips, optionally those with graphics processing units (GPUs), or Intel Xeon Phi chips, or IBM Power8 chips.

Deep learning has been hot in the past few years, as Apple, Google, Facebook, and Microsoft have unveiled smart features that take advantage of it. AI has gotten hot and then cold a few times over the past several decades. Nicholson believes that this time is different because algorithms are better than they’ve ever been, because lots more data is available for training, and because hardware is better (and changing rapidly).

“Deep learning is getting human-level accuracy, sometimes super-human – a quantum leap over traditional machine-learning algorithms,” Skymind cofounder and chief executive Chris Nicholson told VentureBeat in an interview. With that level of performance, things like self-driving cars become more realistic. “Whole new product lines and whole new businesses will be founded upon that,” he said.

Earlier this year one deep learning startup, Nervana, was acquired by Intel, and another, MetaMind, was acquired by Salesforce earlier this year. Skymind partly stands out because it pushes open-source software (but now also a commercial distribution) and doesn’t dabble in hosted services or custom hardware.

San Francisco-based Skymind was founded in 2013 and is based in San Francisco, with 15 geographically dispersed employees. Skymind’s investors include Tencent, GreatPoint Ventures, Hemi Ventures, Liquid 2 Ventures, Mandra Capital, SV Angel, and Y Combinator. After launching in 2014, Skymind now has half a dozen customers, including Canonical and Orange.

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