Inside the office of the New York City startup that’s convinced 2 million people to crawl through mud

tough mudderJeff J. Mitchell/Getty Images

When Will Dean proposed a teamwork-based challenge where participants have to trudge through mud and obstacles involving barbed wire, judges at the Harvard Business School competition were skeptical of his idea.

Who on earth would voluntarily put themselves through so much grueling pain, never mind pay to do it?

But a year later, the first Tough Mudder event took place at Bear Creek Mountain Resort, in Pennsylvania.

Seven years later, Tough Mudder has become a symbol of the ultimate endurance event, with over 2 million participants to date.

Unlike marathons, triathlons, or Ironman competitions, Tough Mudder is not a race. Participants are not timed, and there is no winner or loser. Instead, the emphasis is on teamwork and camaraderie.

Past challenges have taken place in North America, Australia, the UK, Ireland, and Germany, and the company plans to add China, Indonesia, and the United Arab Emirates to the list.

Business Insider recently visited Tough Mudder’s New York headquarters for a glimpse of what it’s like to work for a company that strives to push people past their mental and physical limits.

Tough Mudder’s New York headquarters is located in the newly developed MetroTech Center in Brooklyn. It is home to about 120 employees.

Anisa Purbasari/Business Insider

The reception area is filled with Tough Mudder memorabilia, and a TV displays footage of challenge participants all over the world.

Anisa Purbasari/Business Insider

Tough Mudder-branded swag is present everywhere in the office. The monkey below sports its signature orange headband, which is given to all Tough Mudder participants when they enter the challenge.

Anisa Purbasari/Business Insider


See the rest of the story at Business Insider

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