Comments URL: https://news.ycombinator.com/item?id=11810618
*takes book to the pool and is mad when it gets wet*
First of all, you’ve used your book as a visor to block the sun when you’re reading outside.
jamiemonte / Via instagram.com
And you’ve secretly snapped a book pic at the beach to make your friends jealous.
bluebouquetblog / Via instagram.com
When you say “let’s go swimming,” this is what you ACTUALLY mean:
nicolespix / Via instagram.com
And you’ve *definitely* become irrationally angry when someone aggressively cannonballs.
HOW DARE YOU COME TO THE POOL AND ACTUALLY SWIM IN IT.
That new MacBook Pro reportedly slated for Q4? It may have not one, not two, but four USB Type-C ports.
At least leaked photos published today by Cult of Mac indicate as much. Four USB-C ports and one headphone jack are the only things you can see on the sides of the chassis.
The other thing missing from the chassis is the row of F1-F12 keys. In its place is a flat section – which could presumably be taken up by the “OLED display touch bar” that analyst Ming-Chi Kuo is expecting on the refreshed MacBook Pro.
The speaker grilles on either side of the keyboard have also been redesigned.
But the switch from USB-A to USB-C (times four!) is remarkable and will be jarring for those who haven’t begun the journey with the MacBook or mobile devices that use the USB-C spec. This will solve the problem of not being able to simultaneously charge the laptop and charge a phone using the laptop, but this will also mean people will need more dongles in order to use peripherals such as external monitors and SD card readers.
Then again, it should be welcome to those who believe in industry standards. If the leaked photos are legitimate, it means Apple will be dispensing with its proprietary MagSafe charging mechanism. Also, unlike USB-A, USB-C is reversible, so you don’t have to flip it if you find out the hard way that you stuck it in wrong.
See Cult of Mac’s article for more leaked photos of what could be the next MacBook Pro.
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Businesses have been using Instagram as a way to build their audience and connect with customers for a while now without too much insight on how their content is performing. But soon, they’ll be able to dive way beyond total likes and views.
Instagram has officially announced the launch of its tools for business users, including new business profiles, analytics and the ability to create ads from posts directly within the app.
The Facebook-owned company worked with hundreds of business users to understand what was needed to enhance their Instagram experience, and three key needs became clear-stand out, get insights and find new customers.
Most importantly, they found that businesses want the ability to stand out on Instagram. Secondly, they realised that businesses needed more insights into their post-performance. During their research, a retailer in Austin explained that many analytics are overwhelming and hard to apply to its marketing. And third, businesses want to reach even more customers.
With these insights in mind, the company developed new Instagram Business Tools and we’d love to share what’s coming with you.
Let’s jump in!
Business profiles are a free feature for accounts wanting to be recognized as a business on Instagram. As noted previously, brands with a business profile can choose how they want their customers to get in touch with them: call, text or email with a tap of the contact button as well as get directions.
Business profiles will only be open to those who already have a Facebook Page for their business. Instagram’s Global Head of Business and Brand Development, James Quarles explained the reasoning behind this decision to TechCrunch: “In doing that, it gives us the payment credentials, as well as if they want to prepopulate some of the information like their street address, the phone number, and the website.”
The ‘Contact’ button will appear next to the Following button in the profile information section of the page. Upon clicking the button, users will have the option to get in touch with the business or get directions to their location.
The ‘Location’ tag will be displayed underneath the current website link on a business page and when tapped, will open up a map showing the business location and enable users to get directions from their current location.
Insights on Instagram give businesses actionable information about who their followers are and which posts resonate better than others-all from within the mobile app. By learning more about the behavior and demographics of your audience, Instagram believes you can create more relevant and timely content.
Insights will feature metrics like top posts, reach, impressions and engagement around posts, as well as more data on your followers like their gender, age, and location. Here’s a look at how the Insights will be displayed on iOS, as reported on Later.com:
Instagram business users will be able to identify where their followers are from, even going as deep as the city they’re in. This will be incredibly valuable for marketers, especially when it comes to figuring out when to post content to their profiles to maximise reach and engagement. The new Insights will also show you the most popular times of day your followers are using Instagram.
Later also reports that you’ll be able to view the top posts sorted by Impressions for both a 7 day and a 30 day period. This will help business users to work out an engagement rate based on how many people have seen their post and how many decided to engage with it.
Here’s a quick video showing Instagram’s new Insights in action:
The ability to promote lets you turn well-performing posts into ads right within the Instagram app-helping you connect with even more customers.
To run an ad, you’ll be able to simply pick a post you’ve already shared on Instagram and add a button encouraging people to take action. You can select a target audience or allow Instagram to suggest targeting for you. After that, your post will be promoted as an ad for any length of time you choose.
The new ads functionality is designed to let business get started with ads in just a few taps. Speaking to AdWeek, Jim Squires, director of market operations at Instagram, said: “The way I envision this is there are a lot of businesses on the platform that may be new to advertising, or not advertising yet, and this is a straightforward, easy way to start advertising on the platform.”
The simplicity of this tool means that businesses may not have the flexibility and targeting options available using tools like Facebook’s Ads Manager or Power Editor. Though, as TechCrunch reports, advertisers will be able to define and save custom audiences based on data from Facebook users’ profiles such as gender, age and location and interests.
Over to you
Instagram business tools are just some of the new ways Instagram hopes to make growing a business on the platform much easier. Business profiles, insights and the ability to promote posts will be rolling out in the US, Australia and New Zealand in the coming months, and will be available in all regions globally by the end of the year.
I’d love to hear your thoughts on these new features and how they may make your Instagram experience smoother. Feel free to leave a comment and I’d be excited to jump in and join the conversation.
Sony is coming with a big lineup of games for its PlayStation Plus subscribers next month.
If you’re a member of Sony’s premium PlayStation Plus service in June and own a PlayStation 4, you’ll get access to an amazing basketball game and one of the most beloved independent games of the last few years. Like always, all three PlayStation platforms – PS4, PS3, and PS Vita – are getting two games each as part of PS Plus’s “instant library” feature. Here’s the fulle lineup:
- NBA 2K16 (PS4)
- Gone Home: Console Edition (PS4)
- Echochrome (PS3)
- Siren: Blood Curse – Episodes 1-12 (PS3)
- God of War: Chains of Olympus (PS Vita)
- Little Deviants (PS Vita)
Let’s look a bit closer at each game.
NBA 2K16 is the latest basketball sim from publisher 2K Games. This comes just in time for the end of the NBA season as the Golden State Warriors take on the Cleveland Cavaliers in the Finals. This will enable you to play along with that action. Also, you should check out our guide to creating a monstrous player in NBA 2K16.
Gone Home: Console Edition is an adventure game from developer The Fullbright Company that tells a story through exploration. It has players moving around a house in an effort to discover more about the people who inhabited it.
Echochrome is a puzzle game that uses non-Euclidean geometry that requires your brain to work in unnatural ways. Your goal is to get your character to the end of each level by matching up a 3D object in a way that it is traversable in 2D space.
Siren: Blood Curse is a survival-horror adventure that has players dealing with murder and mystery in a Japanese mountain village.
God of War: Chains of Oympus is one of the handful of portable action games featuring Kratos and his beat-’em-up action. It tells the ongoing story of his struggle with the gods.
Little Deviants is a minigame collection where players are tasked with rebuilding a spaceship to help the titular characters return to their home planet.
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Challenge yourself and your friends with the new action sport tracker
PARIS–(BUSINESS WIRE)–May 31, 2016–
North Kiteboarding and PIQ revealed a game-changer for the kiteboarding industry, in the form of a sport specific accessory. With the most advanced sensor technology, it works in real-time and displays information via the PIQ attached to the board. For an enhanced riding experience, North Kiteboarding and PIQ will shake up your sessions and stoke!
This Smart News Release features multimedia. View the full release here: http://www.businesswire.com/news/home/20160531006196/en/
North Kiteboarding and PIQ multisports sensor (Photo: Business Wire)
North Kiteboarding and PIQ share the same ambition: To enhance the kiteboarding experience and further the passion for sports. While PIQ brought its tech know-how to the table, North Kiteboarding brought its kiteboarding expertise to help design the mobile application and the accessory. The accessory is a kit composed of a mount that can be fixed to any board and a housing in which the kiter will secure the PIQ sensor. It is rugged, waterproof, shockproof and corrosion resistant. The PIQ sensor is connected via Bluetooth at low energy to a dedicated mobile application (iOS and Android). Riders will now have access to a powerful and wearable product that gives detailed jump performance metrics: height of jumps, air time, G force at landing, number of jumps etc., thanks to its 13 axes.
“We are very enthusiastic to work with PIQ and launch this new connected solution everywhere the wind blows! North Kiteboarding and PIQ enables all riders, casual or serious, to track their jumps. Our connected solution will allow any kiter to be proud of their ride and share it.” says Till Eberle, CEO of North Kiteboarding.
Cédric Mangaud, CEO and cofounder of PIQ, shares the same enthusiasm: “As a kiteboarding addict myself, I am very happy and honored to partner with the #1 Kiteboarding brand to achieve my dream of knowing the height of my jump directly on my board. Sharing our respective expertise, we have worked together with one single goal in mind: to bring a lot more fun to kiteboarding. For us, the more you enjoy the ride, the more you practice and the better you get.”
Get your jump height in real-time on your board
Thanks to the PIQ technology, kiters can visualize their jump height in real-time on their board, even in bright sunlight. For Aaron Hadlow, North kiteboarding team rider and Winner of the 2015 Redbull King of the Air, “it’s a super fun toy and pretty neat. PIQ is really an addictive connected sensor for all kiters that want to save some proof of the most epic jump they ever made. Once you’re used to knowing your performance after each jump, you never want to go for a ride without it again!”
Instantly challenge the kiters’ community
North Kiteboarding and PIQ measures performance and progress for riders during and after their sessions. It highlights the best jumps and the best score in the leaderboard, allowing riders to be part of the PIQ community, to challenge their friends, compete against other kiteboarders from across the globe, and partake in the international leaderboard.
After golf, tennis and ski, PIQ is the 1st connected sensor to go from ground to water, confirming its’ ambition to enhance the sport experience and make it more exciting.
Pricing and availability
North Kiteboarding and PIQ come bundled with an advanced PIQ multi-sport sensor and a battery bank charger compatible with all PIQ products. It includes a kiteboard accessory and an activation card to connect the sensor in kiteboard mode.
PIQ multisport sensor and kiteboard accessory will be available on www.piq.com at a price of 208€ at the end of June (with special pre-order discount until June 30th). For an already owned PIQ sensor, only the accessory is required for the kiteboard mode. It is available at 59€ on www.piq.com.
To access the Media Kit and the video:
About North Kiteboarding
North Kiteboarding is the world’s leading Kiteboarding brand. The high-tech performance, premium quality, innovative design and versatility of our products form the foundation that we have built the brand on. Over the last 10 years, our passion and drive has seen great success and achievements. We are continually working towards the support and growth of the Kiteboarding industry and the lifestyle it represents. North Kiteboarding is a subsidiary of Boards&More, which was founded in 2000 to design and deliver products under the brands Fanatic, ION, North Kiteboarding and North Sails Windsurfing.
PIQ is a French based company, a subsidiary of Octonion, a Swiss based company specializing in software and services for sensors. PIQ is a team composed of seasoned executives, designers and engineers located in Switzerland, France, Eastern Europe and the United States. The team has applied its many years of technology, design and market experience into creating and commercializing PIQ. PIQ is manufactured by Foxconn, the world’s largest electronic contract manufacturer in the world.
Jean-François Kitten, +33(0)611293028 / +33(0)972334763
Anne Sophie Favrichon, +33(0)972334763
Ilinca Spita, +33(0)145032177
Comments URL: https://news.ycombinator.com/item?id=11803684
Home prices are rising faster than Zillow expected.
The real-estate company forecast that prices in April would rise 2% year-over-year, but they jumped nearly 5%, according to its home-value index.
“The struggle will continue for home shoppers this summer,” Zillow chief economist Svenja Gudell said in a report out Tuesday.
“In many markets, those looking to buy a home in the bottom or middle of the market will need to be prepared for bidding wars and homes selling for over the asking price.”
Using Zillow’s data, we selected the 18 markets in which the year-on-year home-value change was higher than the national print of 4.9% and ranked them in ascending order. We also included the percent inventory change in bottom- and middle-tier homes, where supply is tightest, as well as the change for condos.
Here they are:
Zillow Home Value Index: $142,900
YoY home value change: 5.4%
Percent inventory change for all homes: -8.10%
Bottom tier percent inventory change: -7%
Middle tier percent inventory change: -12.5%
Condo percent inventory change: -11%
Zillow Home Value Index: $390,300
YoY home value change: 5.5%
Percent inventory change for all homes: -6.4%
Bottom-tier percent inventory change: -22.3%
Middle-tier percent inventory change: -14%
Condo percent inventory change: -7.1%
Zillow Home Value Index: $222,000
YoY home value change: 5.6%
Percent inventory change for all homes: -0.7%
Bottom-tier percent inventory change: -4.3%
Middle-tier percent inventory change: -9.3%
Condo percent inventory change: 0.9%
Comments URL: https://news.ycombinator.com/item?id=11797949
Growth in smartphone and social media usage is setting the basis for all types of retail marketing trends.
For example, devices and platforms are used as consumer touch points for retailers and measure the return on investment of social channels.
Beacons – in-store devices that wirelessly beam promotions to a consumer’s handheld device – are driving shopping interactions on smartphones. And affiliate marketing is taking on an increasingly important role within retail.
A new presentation titled “Five Must-Know Retail Trends in Mobile and Social Marketing,” created by Cooper Smith and Nancee Halpin of BI Intelligence, Business Insider’s premium research service, assembles the most important trends that you need to know.
Here are the key takeaways:
- Smartphones are already the leading consumer touch point for retailers
- Expect an uptick in shopping app usage
- Beacons are finally going mainstream this holiday season
- Facebook is driving social commerce actions
- Mainstream media and celebrities are making affiliate marketing popular again
Interested in getting the full slide deck? It’s yours FREE! Simply click here to access it.