Are you more Kristen and Dax or Chrissy and John?
Are you more Kristen and Dax or Chrissy and John?
“Ballet dancers don’t train 7+ hours a day, 7 days a week, to be represented by Kendall Jenner and her dodgy feet.”
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The labor market is doing great, said Federal Reserve Chair Janet Yellen.
“The strong labor market is attracting people from outside the labor force back into employment,” she said in her press conference following Wednesday’s FOMC interest rate decision.
In fact, Yellen pointed to the strong labor market as evidence a Fed rate hike is looking more likely by the end of the year.
It’s great news right?
Actually, not so much, argues Omar Scharif in a Societe Generale research note on sent out to clients on Thursday.
The increase in the labor force participation rate isn’t because of new entrants into the workforce, he said. Instead, the labor force is rising because fewer people are exiting the workforce.
Since March, entries into the workforce have been declining, and the most recent six-month average figure of 6.22 million entries was the lowest since December 2009 and substantially lower than the rate of 6.5 million, which has remained steady for the past six years.
Meanwhile, exits from the labor force have dropped sharply, from 6.57 million in September 2015 to 6.22 million in March 2016.
While there are different flows in the labor market, the overall change in the labor force each month is whittled down to entries minus exits. From October 2015 to March 2016, that total has jumped by 1.86 million, while the total labor force increased by 2.42 million.
Since entries into the labor force didn’t really change over this time period, it was the decline in the number of people leaving that propelled the size of the labor force higher.
Flickr/David GoehringThis is an entirely different dynamic and changes the meaning behind the labor force market numbers.
More recently, argues Scharif, both entries and exits have been plunging. The slowdown may “reflect caution on the part of both employers and employees about the health of the labor market and prospects for the economy in the future,” Scharif said.
For now, it looks like the “strong” labor market may be a short term positive lacking the fundamental expansion to back it up.
YOU Are the Message: 4 Ways Branding Impacts Your Bottom Line written by Guest Post read more at Duct Tape Marketing
Branding. You’re either one of the few businesses doing it right, or you revere it as some mythical marketing tactic that you’ve never quite been able to master. If you fall into the latter category, it’s time to stop procrastinating and hop on the branding bandwagon. The fact of the matter is, products and services have lifecycles, but brands have staying power.
Multiple studies have shown that brand recognition is a common denominator in consumers buying decisions, especially when it’s a product or service they’re unfamiliar with. Couple that with the fact that many modern businesses don’t have brick and mortar locations, and somewhere in the neighborhood of 50% to 90% of a company’s value is now attributed to non-tangible assets and you have a very strong case for building brand awareness. In case you’re still not convinced, here are four more ways branding impacts your bottom line.
It’s no secret that top talent can help cultivate growth in your business. Attracting the right team can mean the difference between complete success and utter failure.
Today’s employees have more knowledge, information, and power at their fingertips than ever before. With so many options, it’s important that your brand is able to cut through the noise and catch the attention of top tier talent before someone else does. Company culture has become a buzzword for a reason. Employees aren’t just looking for a paycheck anymore; employees want to work for brands that share similar values and visions.
An example of branding gone completely right in attracting world class talent is Google. Who hasn’t heard about how awesome Google is to work for? Google knows who their target audience is, is clear about what they stand for, and they’re big on company culture. At the end of the day, that means Google ends up with top tier employees and interns, a very low employee turnover rate, and an extremely high-profit margin. Win, win, win.
Attracting new customers and clients by implementing solid branding guidelines is important. But equally as important, if not more important, is retaining existing customers who are loyal to your company. In fact, 70% of companies’ state that it’s cheaper to retain an existing customer than attract a new one.
Branding done right not only helps you keep customers, but also turn customers into loyal, raving fans. The fact of the matter is, your existing customers can be your biggest untapped asset when it comes to increasing sales, and also reaching potential new customers. So, it stands to reason that you need to stay at the forefront of their minds to reap the benefits. Seth Godin’s book,‘Tribes‘ does a fantastic deep dive into how your personal brand helps you assemble your tribe.
Research shows that consumers are willing to pay more for nationally recognized brands. Despite having similar products and services to competitors offering a discount, a surprising number of consumers are willing to pay a premium for credible, recognizable brands.
Take the Apple/iPhone/iEverything phenomenon, for example. Consumers who nickel and dime every day of their lives will gladly wait in line AND pay a premium every time a new iPhone hits the market. It’s not because there aren’t similar products available at a cheaper price. Some of them may even be of an equal (or better) quality, but thanks to Apple’s phenomenal job in the branding department, their target market is no longer sensitive to price.
If you’re one of the lucky businesses that are first to get your brand solidified in your customer’s minds, then you have a distinct advantage over your competition. Being at the forefront of brand recognition in your market increases the barrier to entry for competitors who come after you.
The good news is that even if you’re not first in your industry or niche, you can still capture an increased market share by focusing on branding. You’ll have to be more aggressive in your approach, but you can become a brand that your target market takes into consideration if you focus on brand recognition and help them remember your name.
To state the obvious, you can’t build brand awareness without first creating a branding strategy that reflects your company values, missions, and vision. In order to create the brand recognition and credibility you need to improve your bottom line, you must first identify your target market and expose them to your company via multiple channels.
Evaluating the messages your logo, website, and branding guidelines send to your target audience is a good place to start. Once you’ve got those nailed down, it’s time to pinpoint the best channels for getting your brand in front of your target market. The good news is, with the accessibility provided by an always-on internet, it’s easier than ever to figure out where your target audience hangs out and how to get in front of them.
Blair Nicole is the CEO & Founder of Media Moguls PR, host of the #KickassPR podcast, and Columnist at several well-known business outlets. Marketing and traveling are her passions, and she travels around the world full time with her 4-year-old son, working remotely, and speaking to business audiences of all shapes and sizes. Blair’s motto is “Kick ass, don’t kiss it!”
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Building a personal brand on social media is one of the best ways to become a thought leader in your industry. Whether you’re looking to change roles or simply advance your career, developing a personal brand is a great place to start.
And we’d love to share some tips on how.
Duke University professor Dorie Clark – a bestselling author and consultant for various Fortune 500 companies – is an expert in the field of personal branding. Recognized as a “branding expert” by the Associated Press, Fortune, and Inc. magazine, her most recent book, Stand Out, was named the #1 Leadership Book of 2015 by Inc. magazine and was a Washington Post bestseller.
We had the pleasure of speaking to Dorie about her unique approach to personal branding on social media and why developing a brand of your own is becoming critical in today’s global environment.
A huge thank you to Dorie for packing this episode with incredible wisdom and takeaways for social media managers and marketers looking for great ways to develop their personal brand and become a thought leader in whatever passion they choose to pursue.
Dorie Clark takes us through her vast knowledge and expertise in the world of personal branding on social media.
In Dorie’s words…
It’s useful and powerful to be a curator of other people’s good stuff. But, if you really want to establish an expert reputation, the fast ticket to do that is creating your own content.
It is more important to go deep than it is to go wide. If you are Coca-Cola, yes you need to be on every social channel. But as an individual, you’re not a global brand in the same way, and people understand that you can’t be everywhere at the same time. So it’s more important to do a good job on two or three social media channels.
Take time to figure out what type of content that you are really good at creating. If you’re not good at creating a certain types of content, don’t make yourself do it. Don’t do things that make you miserable. Gary Vaynerchuk is a great example of someone who focused their skills in an area where they excel. Decide how to reach your audience, but in a way that is optimal for you so that your best traits can come forward.
“Your personal brand is what other people say about you when you leave the room. It’s essentially your professional reputation. I think sometimes people get thrown off because they hear the word ‘personal brand’ and they think that sounds so phony. Why do I have to be a brand the way that Tide is a brand? But if we re-frame and bring it back to first principles … This is your reputation and very few things in business matter more than your reputation.”
Thanks a million for checking out this episode! Below are the websites and other tidbits that were mentioned in today’s podcast about personal branding on social media. If you have any questions for us, feel free to drop us a line in the comments and we’ll respond right away!
Dorie’s Downloadable Resources
Thanks for listening! We’d love to connect with you at @buffer on Twitter or with the hashtag #bufferpodcast.
The Science of Social Media is a podcast for marketers and social media managers looking for inspiration, ideas, and results for their social media strategies. Each week, we interview on
En cinematografía clásica, se animaba a los realizadores a vitar los planos simétricos porque se decía que daban la sensación de ser un decorado preparado. Esta idea está más que superada y muchos directores usan habilmente este recurso en sus tomas. La serie británica Sherlock es un excelente ejemplo.