Facebook goes full Snapchat with disappearing Stories

Snapchat famously rejected a $3 billion acquisition offer from Facebook back in 2013, but that hasn’t stopped Facebook from taking the features that make Snapchat great. The latest is Stories, a visual diary separate from your main news feed that disppears after 24 hours. Facebook is adding the Snapchat clone to its iOS and Android apps today.

facebook stories ios Facebook

This is what Facebook looks like now.

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The US Navy has a severe ‘missile gap’ with China and Russia – here’s how they can beat them anyway

Russia Navy DayThe US wields the world’s biggest, most powerful Navy, but recent developments in China and Russia’s missile inventory severely threaten the surface fleet with superior range and often velocity.

But the US Navy and Lockheed Martin have a variety of solutions in the works to again tip the scales in the US’s favor – going hard on offense. 

For years now, the Navy has focused on a concept called “distributed lethality,” which calls for arming even the Navy’s smallest ships with powerful weapons that can hit targets hundreds of miles out.

Yet Russian and Chinese ships and missile forces already field very long-range precision missiles that can hit US ships before they’re even close.

Additionally, both Russia and China are working on hypersonic weapons, or weapons that travel at more than 5 times the speed of sound. These weapons fly faster than current US ships can hope to defend against.

Meanwhile, tensions and close encounters between the US and Russia and China have peaked in recent years, as Russia routinely threatens NATO ships in the Baltics and China cements its land grab in the South China Sea. 

Lockheed Martin’s Chris Mang, vice president of tactical missiles and combat maneuver systems, told reporters at their Arlington, Virginia office that “defense is good,” but “offense is better. People don’t shoot back when they go away.”

Mang said that promising new missiles like the Long Range Anti-Ship Missile (LRASM) for ships and planes could hit the field by 2020, which will bolster the Navy’s strategy of “see first, understand first, shoot first.” The LRASM boasts a range of well over 200 nautical miles, a payload of 1,000 pounds, and the ability to strike at nearly the speed of sound. 

LRASM long range anti ship missile f 18 us navyUS Navy

It also has another huge advantage that Russia and China haven’t come close to cracking – naval aviation. Lockheed Martin officials said that US Navy F-18s and long range B-1B bombers could carry the LRASM as early as next year. 

While it’s true that the US has been surpassed with missile technology in some areas, the Navy still has a considerable edge in radar technology and command-and-control that can provide intelligence to ship captains faster than its adversaries.

And as far as the hypersonic weapons meant to redefine naval warfare, Mang said they’re still a long way out. Though it should be noted that the US Air Force and DARPA are working on their own version of hypersonics.

X 51A Waverider hypersonicWikimedia Commons

“How far do they go?” asked Mang of the hyper velocity weapons. “They tend to be fuel-consumption heavy and and thermally limited, so they go really fast for a very short distance. If you can shoot them before they get in range of you, that is a tactic.”

Meanwhile the Navy continues to improve and spread its Aegis missile defense capabilities, so the long range missiles Russia and China do have can be knocked out, and the short range hypersonic missiles they’re developing can be outranged. 

Ultimately, though menacing adversaries outrange the US Navy on paper, the US military has and will never be beaten by figures on paper. Instead, the US and Lockheed Martin seem to be pushing forward with proven technologies that bolster the US’s ability to project freedom to any shore anywhere. 

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Square vs. Landscape Video – $1.5K Worth of Experiments: Here’s How They Compare

In an effort to get to the bottom of what makes videos successful on social media, we set out to answer two not-so-simple questions:

  • Where does video perform best?
  • In what format does video perform best?

What we found is that there are so many ways to go about it! Video format, length, content, captions, and graphics (to name a few) all play a big part in the success of your video content.

But one stat really stood out to us: Square video (1:1) takes up 78% more real estate in a person’s mobile newsfeed than does landscape video (16:9).

That’s a lot of space! And with mobile content consumption on a dramatic rise, this felt like something we had to get to the bottom of.

So we teamed up with the video experts at Animoto to test (and test again) the hypothesis that square video would perform better across the board on social media than the traditional landscape video.

The results were fascinating!

We’re excited to dig in and share our research with you along with several actionable takeaways for marketers looking to up their video marketing game in 2017.

Let’s do this!

We’ll be talking a lot about great video marketing tools in this post. Our two must-haves are Animoto for video creation and Buffer for sharing. Feel free to grab a subscription from each before we get started. We’ll be mentioning them a lot below. <img src="http://s.w.org/images/core/emoji/2/72×72/1f642.png&quot; alt="